Jane Weedon, director of business development for BBC Future Media, spoke today at Streaming Media Europe 2012 in London. Weedon is responsible for distribution of the BBC’s ten online products including iPlayer, News and Sport.
“2012 has seen the most amazing summer of sport,” said Weedon. “As the host nation, we wanted to make sure we provided the most comprehensive broadcast service possible.”
“The Olympics are a catalyst for broadcast innovation,” Weedon continued. “The Games have always been seen as a way to try out new technology, and each successive Olympics is expected to use the previous Games’ technology as the baseline standard.”
Weedon started out by pointing out how far technology has come in the past four years.
“For us, in the online world, so much had changed between Beijing and London,” said Weedon, referring to the 2008 summer games that were held in China. “For instance, with Beijing there were no tablets to speak of.” Read the full article by Tim Siglin for Streaming Media magazine here.
Categories: Sports Media