As we become a nation of more and more information the dilemma for advertisers is how best to get their message across to their potential customers. With newspaper readership down and TV becoming more segmented, how do media companies bridge the gap for their clients?
Local content, in fact hyper-local, is the key. Some combination of local sports, human interest, business infomercials and shows delivered to customers through a combination of digital interaction (twitter, mobile apps) and video (local TV and online) will be the vehicle of the future. This will be the best way to deliver what customers want and advertisers need in a format that fits our ever busier schedules!